SERVICES

What We Offer

From A to Z – whatever your marketing communications need, Philadelphia based, On Point Marketing Communications Group has you covered. OPMCG provides a thorough, practical knowledge and implementation of strategic planning, creative, production and media. Contact us today to learn more.

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Website Design

No one wants a mediocre, pedestrian, run-of-the-mill, cookie cutter website design. Out-of-the box templates – no thanks. Your website needs to be spectacular. Unique. Have that wow factor. Why? Because your website is your voice. It represents your brand. It is a critical touchpoint. First impressions count. You only get one chance. Make it count. You need to differentiate yourself from your competition. OPMCG’s website design services does all that and more. Contact us today to learn more.

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Web Development

Code. Mind-boggling. Gobbledygook. The stuff behind the magic curtain. You’ve got to be an Einstein to comprehend it. Fortunately, we’ve got a team of Einsteins. They eat code for breakfast, lunch, and dinner; it’s their second language. Proper coding is essential to the end user experience and how the search engines affect your rankings. It’s why we put as much emphasis on web development as web design. Contact us today to learn more.

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Digital Marketing

The world of digital marketing is continuously changing and evolving. With this continuous evolution, it is vital to have a digital marketing plan that keeps pace. The main ingredients in effective digital marketing strategies are high-quality visual and written content. Add a sprinkle of email marketing, a dash of paid search management, and a scoop of digital reputation management, and you’ve effectively created a digital marketing masterpiece. This combination of digital marketing ingredients assures your site is seen by your target audience, as well as search engines. Contact us now, and we will help you build the perfect digital marketing strategy for your business.

Digital Strategy

Online marketing can cause you to feel overwhelmed; it’s normal. The good news is we break down your digital strategy into two simple phases. You relax, track your monthly numbers, and enjoy your success! We are happy to help. Contact us today to learn more.

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SEO/SEM

Achieving desired search engine rankings is a two-factor process. SEO or Search engine optimization methods set your website on a course to be search engine friendly. SEM or search engine marketing methods present the value of your site and why it qualifies for top ranking.

SEO and SEM can leave anyone with the feeling of being overwhelmed. Contact us, and we can make a stressful process a whole lot easier. Contact us today to learn more.

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Social Media Management

Facebook is nothing new, and you should already be aware of how important it is. Perhaps you are interested in learning how your business can benefit from social media, without wasting an entire day blogging, tweeting, or searching for the next Boo the Pomeranian. Contact us today to learn more.

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Email Marketing

Social media may get all the attention, but one of the most cost-effective marketing techniques is email marketing. Email marketing allows you to stay in touch with your customers, gain new customers, and bring in more money. Visitors to your site who subscribe to your email list, are watching for deals, and content that is entertaining, encouraging them to stay connected. Contact us, and we will help you with recommendations to help improve the effectiveness of your current email marketing.

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Online Reputation Management

We’ve all heard the stories of the dissatisfied customer whose only desire was to destroy the reputation of the business they feel did them wrong. Don’t worry, we’ve got you covered. With your hard work and our helping hands, we can keep your reputation in the place you worked so hard for it to be. Contact us today to learn more.

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Paid Media Management

Organic SEO is when a potential customer finds your site by searching for products and services similar to your own. The proper Digital Marketing strategy will assist you in landing a highly sought-after top-ranked spot. Fortunately, SEO and SEM are not the only means to gain the attention of potential customers.

The most widely recognized sample of online paid advertising is PPC or pay-per-click; these are the ads you see at the top Google’s search results. Aside from PPC, there are a variety of online paid advertising methods that can work for your business, including social posts that are paid and promoted. Contact us today to learn more.

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Performance Tracking & Measurement

We don’t subscribe to the old general agency strategy of let’s see what sticks tactic. Every move we make is calculated. Every move we make is based on measurable and trackable metrics. All recommendations are based on analytics. Analysis is a continuum. Performance tracking and management offers insights into how each tactic will improve your marketing communications strategy from conception and continue to infinity and beyond. Contact us today to learn more.

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Website Security

Do you really needed website security? The short answer is ABSOLUTELY. You’ve made an investment in building the best website, now you need to protect it. Think of OPMCG’s website security as a Brink’s truck or a safety deposit box. We protect your site 24/7/365 against DDoS attacks, malware, blacklisting, vulnerability exploits, and defacement. We protect your site visitors from stolen data, phishing schemes, session hijacking, malicious redirects, and SEO spam. We assure that your site is SSL certified, firewall protected, scanned on a daily basis, and provide automated software updating. OPMCG makes website security easy and affordable. Contact us today. Be safe. Sleep well knowing that your website is protected.

Everything Under One Umbrella

When we say full service, we mean full service. All things digital. All things traditional. We believe that successful marketing campaigns require a strategy dependent on consistency and continuity. You won’t achieve consistency and continuity if you utilize multiple agencies. Mission impossible. Too many cooks spoil the broth. OPMCG’s team is always on the same page working in perfect harmony to deliver your unique selling proposition to your target audience. We create marketing communications that sells your greatest point of differentiation. Executing it single-mindedly. Executing it frequently. Executing it with knock-your-socks off creative. Consistency and continuity achieved. Contact us today to learn more. Specialized disciplines include:

Marketing and Communications Strategic Planning
Project and Program Coordination and Management
Advertising, including Print, Electronic, Broadcast, Point of Purchase, Outdoor, Mobile, Guerrilla
Direct Marketing, including Print, Mail, Broadcast, Internet
Interactive, including Web Analytics, Website Design, Organic Search Management, Paid Search, E-Marketing, Online Advertising, Viral Marketing, E-Commerce Applications, Custom Applications, Content Management, Multimedia
Direct Response Media, List and Alternative Media Planning and Brokering
Marketing Research, including Targeting Segmentation, Focus Groups, Market Potential and Return on Investment Analysis
Database Design, Development, Management and Analysis
Creative Concept Development, including Copywriting, Design and Production Direction for all Media, from Direct Mail to Television to the World Wide Web
Printing Coordination and Management
Response-Oriented Publicity and Public Relations
Fulfillment Services, including In-Bound and Out-Bound Telemarketing, Kitting and Assembly, Storage and Warehousing, Logistics and Transportation, Reporting And Analytics
Original Music and Lyrics, Adaptations, Audio and Video Production, and Live Performance Talent
Brainstorming Facilitation and Training