10 Email Marketing Statistics You Need to Know
For every $1 you spend on email marketing, you can expect an average return of $36. 306 billion emails go out each day and that number is expected to reach 361 billion by the end of 2024. Email is used by over 4 billion people — that’s over half the world’s...
AI – ChatGPT … must try Claude by Anthropic
Claude by Anthropic. Must see. Must try. Unbelievable. Advancements in AI happening very quickly. Hang on to you hat. Contact us to learn more: https://www.opmcg.com/calendar/
Behavioral Retargeting and Pay-per-click (PPC)
Two vital paid channels of advertising that engage customers at varying stages of the sales cycle: PPC or Pay-per-click advertising: This advertising method works by bringing in new customers that the organic results of a search engine may not have targeted....
AVIR Realty
At On Point Marketing Communications Group, we are excited to announce the launch of AVIR Realty’s new website: avirgroup.com. Located in Ft. Washington, PA, Avir is a real estate investment and development company with a singular focus on the acquisition, ownership...
NOT YOUR FATHER’S AGENCY
BRANDING | DIGITAL | TRADITIONAL On Point Marketing Communications Group is a full service, multichannel agency built for the ever-shifting marketing landscape. We believe that exceptional ideas produce extraordinary results. We have one focus: your bottom line. WE...
Digital Audit
A digital audit is an assessment of all active media channels and to evaluate how effective they are in the current campaign. Audits are useful to conduct in advance of the planning stage of your strategy to build a foundation on historical performance and to...
Holiday Success for The Cheese Trap & Flourtown Coffee Co.
OPMCG developed a hugely successful Holiday Promotion for coffeecheesecatering.com. Sometimes simplicity is best. We printed “promotion cards” which were handed out to patrons of The Flourtown Farmers Market. The cards offered a 10% discount on your next purchase. The...
Know Your Target Audience | DEFINING THE MARKETING GENERATIONS
People try to put us d-down (Talkin' 'bout my generation) Just because we get around (Talkin' 'bout my generation) Things they do look awful c-c-cold (Talkin' 'bout my generation) I hope I die before I get old (Talkin' 'bout my generation) This is my generation...
Merry Merry Christmas!!! Happy Holidays!!! Happy New Year!!!
HO HO HO HO HO and to everyone a goodnight. Merry Merry Christmas!!! Happy Holidays!!! Happy New Year!!! Cheers from everyone at On Point Marketing Communications Group. PS. Don't forget cookies and milk for Santa and carrots for the reindeer! Santa thanks you!!!
Developing A Digital Marketing Strategy
At OPMCG, we believe in defining objectives that will satisfy business and marketing stakeholders. We use the SMART model SMART: Specific Measurable Achievable Relevant Time-bound